Government Of Assam Department of Tourism

Concert tourism refers to travel undertaken by individuals or groups to attend live music events, including concerts, music festivals, and cultural performances. This form of tourism has gained global prominence, contributing significantly to the economy, hospitality industry, and cultural exchange. In many regions, music tourism has become a major driver of visitor footfall, generating revenue to local businesses, hotels, restaurants, and transport services. Assam, with its rich cultural heritage, diverse musical traditions, and growing interest in contemporary music genres, has immense potential to emerge as a leading destination for concert tourism in India. The state’s scenic landscapes, including riverfronts, tea gardens, and historical sites, provide an ideal setting for live concerts and music festivals. Additionally, the presence of an enthusiastic youth population and increasing connectivity through improved transportation infrastructure make Assam a promising destination for concert-based tourism.