Promotional Website: https://assamtourism.gov.in
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Assam is endowed with plentiful natural and cultural resources which can form the basis for a very lucrative tourism industry, creating employment and generating income not only in the urban centers but also in the rural areas. What has held tourism back in Assam was its insurgency issues, its remoteness, a sense of perceived insecurity and negative publicity of the place. The need of the hour is to market Assam vigorously in order to refurbish its image in the national and international market using latest technological interventions. Assam can become one of the most sought after destinations in the country because of its magnificent tourism products like exotic wildlife, awesome scenic beauty, colorful fairs and festivals, age old historical monuments, lush green tea gardens and golf courses, massive river Brahmaputra and its tributaries, serene and tranquil country side and warm and hospitable people.
Inspite of having tremendous tourism potential, Assam has not yet aggressively marketed itself. This year Assam Tourism is planning to do the following :-
